Description

Banking & Retail Management – II builds upon foundational concepts introduced in the first part of the course, providing in-depth knowledge of advanced banking operations and retail management strategies. This textbook focuses on the evolving financial landscape shaped by technology, customer expectations, and market competition. The book covers key topics such as digital and mobile banking, customer relationship management (CRM), retail marketing, risk management, financial inclusion, and service innovation. It also explores emerging trends like fintech, e-banking, and consumer analytics, helping learners understand how digital transformation impacts both the banking and retail sectors.