Description

Tourism and Travel Techniques – II is an advanced-level textbook that expands on the core principles of travel and tourism management introduced in the first level. It provides students with professional knowledge of tour operations, travel documentation, marketing strategies, and hospitality management relevant to the global tourism industry. The book covers essential topics such as tour package design, ticketing systems (air, rail, and cruise), travel agency management, customer service, and tourism marketing. It also emphasizes sustainable tourism, eco-tourism, digital marketing in travel, and destination management, aligning with modern industry trends.